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本文关键词： 休闲农业 投资经营模式 寿光市 出处：《西北农林科技大学》2014年硕士论文 论文类型：学位论文 【摘要】：我国经济和城市化高速发展，全国各地，特别是在东部发达地区，掀起了一种新型的旅游模式——体闲农业旅游。发展体闲农业既能促进农民就业和增收，延长农业产业链，促进农村地区的发展，也可以满足人们接近自然、回归自然的需要。 寿光作为全国百强县中的一员，大力发展休闲农业可以进一步丰富寿光市休闲产业内涵，活跃地区休闲市场内容，提升休闲产品附加值和市场竞争力。寿光休闲农业发展，有助于实现休闲主导产品与辅助产品的相辅相成，实现保护环境与挖掘价值的良性统一，增加农民收入，保障农民权益，推动农村经济又好又快发展。 论文首先对体闲农业的相关概念进行了区分和界定，阐述了体闲农业的一些相关研究，，然后运用文献研究法、访谈法等研究方法对寿光市体闲农业发展进行了分析。在此基础上，归纳出了寿光市的休闲农业游客主要来自于本市及周边县市，其中城镇居民是最主要的客源，主要是中青年，职业大多是学历层次相对较高，收入以中低收入为主的公务员、企事业单位人员和学生。消费低，逗留时间短，出游需要旺盛，出游动机复杂，与亲友出游为主，以乘坐私家车和公共汽车为主要交通方式，喜欢食宿在农家，喜欢自然和乡土，喜欢土特产，喜欢参与性较强的活动项目。而目前寿光市休闲农业发展面临的起步晚、实力弱、发展水平不高、形式单一、从业人员素质低、政策和法规亟待完善等问题。最后针对这些问题提出一系列合理的政策和建议。通过加强政府对体闲农业的引导和支持、完善基础设施建设、开展整体布局和规划工作、打造精品、树立品牌等一系列措施，来促进寿光市体闲农业的发展，同时结合典型案例来加以分析说明。 [Abstract]:With the rapid development of China's economy and urbanization, a new type of tourism mode-leisure agriculture tourism has been set off in all parts of the country, especially in the eastern developed areas. The development of leisure agriculture can not only promote farmers' employment and increase their income. Prolonging the agricultural industry chain and promoting the development of rural areas can also meet the needs of people approaching nature and returning to nature. Shouguang as a member of the national hundred strong counties, vigorously develop leisure agriculture can further enrich the connotation of Shouguang leisure industry, active regional leisure market content. Improve the added value of leisure products and market competitiveness. Shouguang leisure agriculture development is conducive to the realization of leisure leading products and auxiliary products complementary to achieve the protection of the environment and mining value of the benign unity. Increase farmers' income, protect farmers' rights and interests, and promote sound and rapid development of rural economy. Firstly, the paper distinguishes and defines the related concepts of physical and leisure agriculture, expounds some related research on it, and then uses the method of literature research. On the basis of analyzing the development of leisure agriculture in Shouguang City, the author concludes that the leisure agricultural tourists of Shouguang City mainly come from this city and its surrounding counties. Among them, urban residents are the most important source of tourists, mainly middle-aged and young people, most of the occupation is relatively high educational level, the income is mainly low income civil servants, enterprises and institutions personnel and students, low consumption, short stay. Travel needs exuberant, travel motivation is complex, mainly with friends and relatives to travel, to take private cars and buses as the main mode of transportation, like food and lodging in farmers, like nature and local, like local products. Shouguang leisure agriculture development is faced with late start, weak strength, low level of development, single form, low quality of practitioners. Finally, a series of reasonable policies and suggestions are put forward to solve these problems. Through strengthening the guidance and support of the government to the leisure agriculture, we can improve the infrastructure construction. To promote the development of leisure agriculture in Shouguang City, a series of measures are carried out to promote the development of leisure agriculture in Shouguang City by developing the overall layout and planning work, creating fine products and establishing brand names. 【学位授予单位】：西北农林科技大学 【学位级别】：硕士 【学位授予年份】：2014 【分类号】：F323.4;F592.7 【参考文献】 |